Author: Safra Ducreay
photos by: T-1000
On Saturday June 3, Toronto had its annual M-A-C Viva Glam gala and fundraiser. The event known as Fashion Cares, in support of the Aids Committee of Toronto (ACT), featured a retrospective of the past 20 years of "Drama, Daring and Dreams." (click here for photo coverage of this event)
More than 800 volunteers and 700 M-A-C makeup artists’ contributed to the event. It was a night to remember and a reminded us the fashion really does care.
The event has also been able to raise more than nine million dollars towards AIDS/HIV research. This years ticket prices ranged from $500 for the corporate dinner, to $125 for general admission and the after party.
It was a night of colour and dancing to compliment the Ballroom theme. Models greeted patrons in showgirl costumes, and handed out red roses to patrons, and dancers performed on podiums. Featured in this years, gala were Jody Watley, and Toronto designers Dan and Dean Caten of DSquared2. Pamela Anderson, the current spokesperson for M-A-C cosmetics, kicked off the runway in an exclusive red DSquared2 Dress. The duo joined Anderson in Red suits and black bow ties.
Models were painted in full-body costumes created by Photographer/Music Video Director Floria Sigismondi. To honor the cause, 45 red dresses were made of "exclusive red fabric; which symbolizes the fight against AIDS/HIV throughout the world." By the end of the night $850,000 had been raised to help continue the fight.
PR guru Lynne Franks came up with the idea for Fashion Cares in 1985. It originally took place in London. In 1987, Syd Beder asked permission to use its name in Toronto, and collaborated with current Artistic Director/Producer, Philip Ing to bring it to life. It has flourished ever since.
Over the years, international designers such as Oscar de la Renta, Alexander McQueen, Dolce & Gabbana and Roberto Cavalli have all contributed couture to the Fashion Cares runway. The event has also had some of most prominent icons in fashion and entertainment such as Lil’ Kim, Rupaul, Geri Haliwell, and Linda Evangelista. More than 800 volunteers and 700 M-A-C makeup artists’ contributed to the event. It was a night to remember and a reminded us the fashion really does care.
- Safra Ducreay