Photos by: T-1000
Once every year, Toronto becomes the Chic Hollywood, where celebrity stars such as Kardinal Offishall, Paris Hilton, Nelly Furtado, Timbaland, Rihanna and the usual array of A- list names rendezvous the corner of Queen and John. On Sunday June 18th, Canada’s largest music and media event took place, the Much Music Video Awards.
Freewheeling fans and Autograph-seekers graced the streets only to catch a mere glimpse of their modish idols while marquee-looking stages were set up for feature performances by Nelly Furtado and Timbaland, City and Colour, Nick Lachey, Rihanna ...
Besides the unpreventable glance at Paris Hilton’s undersized skirt, Hedley’s theatrical entrance and Kardinal Offishall’s arrival in a fire truck the MMVA’S are more than red carpet spectacles.
Freewheeling fans and Autograph-seekers graced the streets only to catch a mere glimpse of their modish idols while marquee-looking stages were set up for feature performances by Nelly Furtado and Timbaland, City and Colour, Nick Lachey, Rihanna, Simple Plan, Hedley and Metric. Perhaps the most distinguished of them all was the notable Kardinal Offishall who received three awards, including Best Video, Best Director and the VideoFACT award for his single, Everyday Rudebwoy. Appearances by Tricia Helfer from Canada’s next top model, The Trews and Jesse Metcalfe also contributed to the night’s street-style festivities.
When reading "Celebrity Careers" part of a star’s job description includes ’how to brew up front-page headlines’. Indeed, Tori Spelling, one of Beverly Hills 90210 leading ladies, showed up hand-in-hand with Dean McDermott. Surely, she fulfilled her duty but what was even more piquant was how McDermott’s ex, Mary Jo Eustace turned up with former "What’s for Dinner" TV host Ken Kostick.
One thousand-two hundred nonchalant show goers filled the parking lot while another one thousand-eight hundred guests filled the wall-to-wall Chum building for a cocktail soiree. Applying innovative, artistic and at times risk-taking techniques, the directors of music videos otherwise known as the how-to-guys of filmmaking sometimes feel their contribution to the Canadian production scene going unrewarded, hence why an annual event like the MMVA’s are needed and most importantly liked.
Here for your reading is a complete winner’s list:
Best Video- Kardinal Offishall
Best Director- Kardinal Offishall
Best Post-Production- The Trews
Best Cinematography- Buck 65
Best pop Video- Massari
MuchLOUD Best Rock Video- Classified
Best Independent Video- Metric
MuchMoreMusic Award- Michael Buble
Best French Video- Stephanie Lapointe
VideoFACT Award- Kardinal Offishall
Best International Video Artist- Rihanna (S.O.S: Rescue Me)
Best International Video Group- Green Day (Wake me up When September Ends)
People’s Choice Favourite International Group- Fall Out Boy (Dance, Dance)
People’s Choice Favourite International Artist- Kelly Clarkson (Because of You)
People’s Choice Favourite Canadian Group- Simple Plan (Crazy)
People’s Choice Favourite Canadian Artist- City and Colour (Save your Scissors)