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WHO ARE YOU WEARING? L'Oreal Fashion Week Spring 2008
By: Hype1.com
Date: 2007-10-06 22:34:35
 
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Toronto, ON - The Fashion Design Council of Canada (FDCC) will host its fourteenth season of L’Oreal Fashion Week Spring 2008 beginning October 22nd through to October 27th, 2007 at Nathan Phillips Square (100 Queen Street West).

This season, L’Oreal Fashion Week will be staged under a 30,000 square foot tented space. "I’m extremely pleased that L’Oreal Fashion Week is being held on City Hall’s front yard for the first time," says Mayor David Miller. "The fashion industry forms a vitally important part of the cultural backbone of Toronto and I’m incredibly proud of what this industry has given to the city."

The FDCC and L’Oreal Fashion Week dare to ask the question "Who Are You Wearing?" with their new international advertising campaign. This four page insert can be found gracing the pages of fashion’s top magazines including Fashion, Style, Elle, Vogue, Allure, Glamour, Self, Vanity Fair and GQ. This campaign puts the spotlight on Canada’s top fashion powerhouses and accentuates the artistic talent of the fashion industry in Canada.

Deemed the Group of 7, Izzy Camilleri, Pink Tartan, David Dixon, Joeffer Caoc, Andy The Anh, Comrags and Arthur Mendonca all exemplify the inventive and creative edge behind design genius. Featured in the City of Toronto’s Mega Columns, the Group of 7 advertisements will be situated in Toronto’s prime locations (Queen and Bay, King and Duncan, Front and Simcoe, Bloor and Spadina and Yonge and Aylmer). Also included in the campaign is a large scale display to be featured on six Vogue buses in the hustle and bustle of New York City, delivering millions of impressions across Manhattan throughout October to December.

"Who Are You Wearing?" is the question that dares to challenge the style standards and lays the groundwork for the cultivation of future iconic designers who will define the future of fashion. Opening night taunts the question as Joe Fresh and Project Runway Canada (by invitation only) sets the stage for a week that is sure to make fashion history.
 
 
 
 
 
 
 
 
   
 
 
 
 
 
 
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