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Date: 2008-05-15 23:41:55
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Montreal’s first pop-up retail store

On April 10, 2008, Point Zero unveiled the first pop-up retail space to carry the brand’s coveted name. Open through the summer, the retail phenomenon is located in the heart of downtown Montreal at 1285 de Maisonneuve West corner de la Montagne and will showcase the complete collection for both men and women.

The pop-up store that exudes an underground 70’s feel is just a taste of what is to come. Point Zero will soon mark its turf when it opens its ultra-modern flagship store in the temporary space. "We popped open to the public in such a way to create and support the brand for our customers. The store is like a massive billboard planted on the newest and trendiest street downtown. In order not to miss the most exciting shopping season in Montreal, we created a cool, temporary, grungy space for people to shop in." Says Marketing Director Jillian Zrihen.

The pop-up store that exudes an underground 70’s feel is just a taste of what is to come.

The 3,000 square foot store is most impressive. With 18 ft high ceilings complete with visible piping and wiring, cement floor and 15 ft light boxes showcasing bright color pop art-esque graphics, the store screams Factory Girl cool. Other highlights are the 14 ft white plexiglass changing rooms and massive backlight plexiglass mountings on the walls by the entrance with Point Zero’s campaign

The store is a one stop-shopping destination that allows you to be dressed from head to toe in Point Zero. Inside you can find the entire collection for men and women, including the new teen line Nicky B and the high end line Nicole Benisti Signature Collection as well as yoga and swimwear. Accessories such as shoes, socks, underwear, bags, sunglasses, belts, gloves, scarves and headwear and thermal and technical underwear are available for all as well.
Point Zero is developing a major expansion of retail stores around the globe with plans to have concept stores in several Middle Eastern and European countries. To date, Point Zero has successfully opened stores in Egypt, Lebanon, Syria, Jordan, Turkey, Russia, UAE, Saudi Arabia and Montreal.

Founded in 1979, Point Zero was born in the heart of Montreal’s garment district and has grown to become the number one Canadian brand name and the largest Canadian producer of womens, mens and childrens coordinated sports and street wear. With new licensees being added to the collection on a consistent basis, Point Zero has grown to become a lifestyle brand. Having a top-notch design and production team with the talent to create trendy garments with exceptional quality sold at a mass market price, Point Zero has the ability to offer luxury for everyone.

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Premier magasin au detail a Montreal

MONTREAL, 15 avril 2008 - Point Zero devoile son premier magasin a l’effigie de sa marque tres convoitee. Situe au coeur du centre-ville de Montreal, soit au 1285 de Maisonneuve coin de la Montagne, Point Zero vous presente un concept qui servira de tremplin tant a la collection homme que femme.

Le design inspire des annees 70, n’est qu’un avant gout de ce que nous reserve Point Zero. En effet, la compagnie marquera le monde du detail en transformant sa succursale en une boutique ultra- moderne pour presenter la collection automne/hiver 2008. Le fait d’ouvrir nos portes au public est une facon incroyable de supporter la marque vis-a-vis notre clientele. Le magasin depeint un imposant tableau publicitaire implante sur une toute nouvelle rue branchee du centre-ville. Pour ne pas manquer la saison la plus excitante de shopping a Montreal, nous avons cree temporairement, un espace frais et lumineux, facilitant l’experience d’achat pour tous, stipule Jillian Zrihen, directrice du marketing.
Le magasin d’une superficie de 3000 pieds carres et d’une hauteur de 18 pieds est tres impressionnant. Avec son plafond a decouvert, ses lumieres, ses installations electriques visibles, son plancher de ciment et ses immenses boites lumineuses, le magasin evoque l’esprit du film "Factory Girl".

Un melange de plexiglas et de lumiere constituent les manifestes cabines d’essayage de 14 pieds. Ce point de detail est une destination a decouvrir qui vous permettra de vous habiller avec des vetements de la qualite qu’offre Point Zero de la tete au pied. A l’interieur, vous y trouverez la collection entiere de l’homme et de la femme, incluant la nouvelle ligne pour adolescente Nicky B. et
la ligne de prestige Nicole Benisti Signature Collection. Les maillots de bain, ainsi que les accessoires tels que les souliers, sacs a main, lunettes de soleil, ceintures, casquettes, bas et plus encore seront a votre portee.

Point Zero est en developpement a un niveau international. Jusqu’a present, la compagnie a ouvert avec succes, ses magasins en Egypte, Syrie, Jordanie, Liban, Turquie, Russie, Arabie Saoudite, Dubai et Montreal. Elle prevoit ouvrir plusieurs portes au Moyen-Orient et en Europe.

Fondee en 1979, Point Zero est nee au centre du district du vetement de Montreal. Etant le plus grand producteur de vetement pour femme, homme et enfant, Point Zero s’est hisse au sommet des marques canadiennes. Avec l’addition des licences et la consistance de ses collections, Point Zero a grandi pour devenir une marque servant un style vie. Possedant la creme de la creme des equips de design et de production, la compagnie nous suggere un produit mode offrant un bon rapport qualite/ prix. Finalement, Point Zero donne droit au luxe pour tous!

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