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Lavelle

627 King St West, Toronto, ON
PHONE:  CLICK HERE FOR PHONE#
CATEGORY:  
Attraction
TYPE:  Events-Venue
NEIGHBORHOOD:  King West MAP
MAIN INTERSECTION:  King and bathurst
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Information about Lavelle

LAVELLE, with its seamless combination of hospitality, cuisine and unparalleled experience, not to mention one of the longest rooftop pools in North America, promises to catapult Freed’s new hospitality group, Trademark Inc., to the top of Toronto’s food and beverage industry.

The perfect concept for a ripened King West community where innovation has been known to breed.

Freed continues to evolve the concept of a lifestyle hub through design, innovation, human connectivity, and comprehensive hospitality with the inception of Trademark. Conceived a year and a half ago between Peter Freed and his partner, Reza Abedi, Trademark was developed as a branch of Freed Hospitality, a project aimed at establishing world-class hospitality in Toronto. Trademark is poised to make its mark this July with the opening of its first venue, LAVELLE, located atop the latest of Freed’s King West developments, 629 King Residences.

Freed and Abedi recognize Toronto as a burgeoning presence in the North American food and beverage landscape, and King West in particular, as the ideal hub for a concept like LAVELLE . For Abedi, King West was not merely a neighbourhood, but a unique culture and lifestyle within Toronto, thus inspiring the development of a multi-functional urban playground. Whether unwinding with an after-work cocktail or meeting friends for brunch, LAVELLE aims to provide the all-in-one experience. According to Abedi: “We were inspired by the concept of an open door policy and the ability to combine multiple components. We wanted to connect the design, brand and functionality of a restaurant, with a community we understand.”

The intention was to bring something new and exciting, not only to the city of Toronto, but specifically to the King West community, which prides itself on its vibrant culture and entertainment scene.

To ensure this level of quality, Lionel Ohayon, founder of iCrave, brought his renowned vision to the early stages of LAVELLE’s design. Ohayon’s unparalleled reputation is in recognition of his impressive achievements, one of which is the custom-design of Pearson’s gate-hold area, with iPad stations at every seat. Ohayon’s inventiveness was the perfect complement to the Freed vision.

LAVELLE’s meticulously planned, modern French menu involved the expertise of Chef Romain Avril. The versatile Avril brought his Université d’Angers training, Michelin starred Domaine de la Bretesche technique, and executive role at Yorkville’s La Société expertise to create an exciting, trendy and delicious selection of offerings.

Yet LAVELLE isn’t your typical dining venue, but rather a one-stop-shop offering everything from divine cuisine, to an exciting nightlife, relaxing spa services, garden, fresh juice bar featuring locally sourced fruits and vegetables, ice cream parlour, plus an Instagram-worthy swing set that overlooks the city. Did we mention it has one of the longest rooftop pools in North America?

LAVELLE is set to open in July 2016 above the new 629 King Residences, not only a seminal moment for Trademark, but as an extension of the Freed principle that neighbourhoods should exist for not just living, but for work and play as well.

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