No Traditional Board of Directors for 3f:
3F, a contemporary urban wear fashion brand targeting Gen Yâ€™ers, was launched in late 2011. And with the 3F Toronto flagship store now open at Dundas Square, the company has set aggressive growth targets of 33 new stores in the next 3 years.
But what theyâ€™re planning to do with their Board of Directors is raising even more eyebrows.
For any traditional company, only highly-recognized veterans of the Canadian business landscape would ever sit on their Board. Leaders, magnates and giants of industry. Well, 3F isnâ€™t any traditional company.
This is a fashion-forward, forward-thinking young clothing company. And theyâ€™re doing things very differently.
3F has recently launched a campaign to find 6 everyday Torontonians to form its â€œBoard of Directorsâ€. Each member will reflect the companyâ€™s urban style and brand pillars: Authenticity, Creativity and Inspiration.
But these candidate arenâ€™t sitting at the head of any boardroom table. No, youâ€™ll find them at the helm of huge social networks with the means to galvanize them.
Once chosen, each Board member will help determine the future of the 3F brand by voting on designs, developing & critiquing marketing tactics, gathering peer insights, and authentically seeding 3F within their social networks.
One of the first challenges put to this unconventional Board of Directors: Weigh in on the 3F Freestyle Challenge.
The Freestyle Challenge will be executed every quarter. It is a mass-market campaign that will invite consumers from across Canada to submit their new fashion designs directly on the 3F website.
The winning design will then be chosen based on peer voting, votes from the 3F Board of Directors and input from the companyâ€™s executives. Finally, the chosen design will be produced and sold in-store, bringing the winning designer not only bragging rights, but also 3% of the sales of their creation.
This is an unconventional approach from an unconventional fashion company. It is unabashedly different. It is a refreshing change from cookie-cutter trend factories. And it is all totally 3F.
Think youâ€™d be a great BOD? Apply online: http://3ffashions.com/content/7-3f-fashions-bod